Introduction
In August 2019, Popeyes Louisiana Kitchen Inc. launched its famous chicken sandwich that broke the internet and sent sales soaring. The fried-chicken chain has since been riding a wave of success, but it’s not content to rest on its laurels. In an effort to power its next leg of sales growth, Popeyes is making wings a permanent menu fixture starting November 22.
A Permanent Menu Fixture
Wings have long been a staple of the fast food industry, with chains like Wingstop, Bojangles, and KFC vying for dominance in the competitive category. However, Popeyes’ decision to make wings a permanent part of its menu marks a significant shift in strategy.
"We’re prepared for high demand and are committed to providing a seamless experience for our guests," said Sami Siddiqui, President of North America for Popeyes. "We’ve made significant improvements in supply and forecasting to ensure we have enough product."
A Plan to Drive Profitability
Popeyes is leaning into occasions like family gatherings and sports events that pair well with wings, aiming to drive profitability for franchisees and allowing for more locations.
"Wings actually were the best tested products that we’ve ever run — and one significant learning was that variety matters to guests," Siddiqui said. "We’re excited to offer a range of flavors that will appeal to our customers."
A New Lineup
The new lineup of wings at Popeyes includes five flavors, such as garlic parmesan and ghost pepper. The chain has previously sold wings as limited-time offers, but the popularity of its ‘sweet n’ spicy’ version was so high that it became a permanent fixture.
"We’re confident that our new lineup will be a hit with customers," said Siddiqui. "We’ve worked hard to ensure that every detail is perfect, from the flavor profiles to the packaging."
A Successful Track Record
Popeyes’ decision to make wings a permanent part of its menu comes on the heels of its successful limited-time offers in the United States. In fact, ghost pepper wings were a major hit during their period as a limited-time offer, helping Popeyes achieve 5.6 per cent comparable sales growth.
A Winning Formula
Popeyes’ decision to make wings a permanent part of its menu is just one part of its broader strategy to drive profitability and growth. The chain has also been working to overhaul its kitchens to improve efficiency and reduce wait times.
"We’re committed to providing the best possible experience for our customers," said Siddiqui. "We believe that by offering high-quality products and exceptional service, we can continue to grow our sales and market share."
A Promising Future
As Popeyes looks to the future, it’s clear that the chain is poised for continued success. With its new lineup of wings and ongoing efforts to improve its operations, Popeyes is well-positioned to remain a top player in the competitive fast food industry.
"We’re excited about our prospects," said Siddiqui. "We believe that we have a winning formula that will continue to drive our sales and growth."
Conclusion
Popeyes’ decision to make wings a permanent part of its menu marks an exciting new chapter for the chain. With its commitment to quality, service, and innovation, Popeyes is well-positioned to remain a top player in the fast food industry.
As the chain continues to grow and evolve, it’s clear that Popeyes is committed to providing the best possible experience for its customers. With its winning formula and promising future, Popeyes is sure to be a force to be reckoned with in the world of fast food.
Sources:
- Bloomberg.com
- Restaurant Brands International Inc.
- Popeyes Louisiana Kitchen Inc.
