The article is a Pitch Deck Teardown of Diamond Standard, a company that aims to create a new commodity market for diamonds. The author, Haje Jan Kamps, provides an in-depth analysis of the pitch deck, highlighting both positive and negative aspects.
Here are some key points from the article:
- Diamond Standard’s business model: The company wants to create a new commodity market for diamonds by using blockchain technology to track diamond ownership and trading.
- ESG concerns: The author expresses skepticism about Diamond Standard’s environmental, social, and governance (ESG) claims, citing concerns about the energy expenditure required to mine diamonds and the potential impact of blockchains on the environment.
- Recycled diamonds: The company plans to use 85% recycled diamonds, which may help mitigate some ESG concerns, but the author notes that this still leaves room for improvement.
- Blockchains and energy efficiency: The author questions whether Diamond Standard’s reliance on blockchain technology is necessary or efficient, given the potential environmental impact of blockchains.
- Greenwashing: The author accuses Diamond Standard of greenwashing by highlighting ESG aspects without providing sufficient details about their implementation.
- Recycled diamonds: The company plans to use 85% recycled diamonds, which may help mitigate some ESG concerns, but the author notes that this still leaves room for improvement.
- Pitch deck’s effectiveness: The author concludes that while Diamond Standard’s pitch deck has its strengths, it also raises several red flags and should be taken with a grain of salt.
Overall, the article provides a nuanced analysis of Diamond Standard’s pitch deck, highlighting both potential opportunities and challenges for the company.
